Words by: Timmy Sebastian
At the start of the New Year, people start writing down what they want to change from the previous year. A lot of people look back to what they’ve done in the past year, reflecting on what has happened to them, be it an improvement of their current status (financial, career, or even relationships) or lessons learned from the past. People naturally look back to their past, the history, to help identify what can be improved on, and identify what needs to continue with what they’re doing.
That, in essence, what what Mizuno did when they decided to come up with another footwear aimed at helping runners get better. Mizuno went back to history, and in this case, coming fromJapan, they went back to as far as the Samurai era to review and research what else can help runners in their quest for running efficiently and becoming better and stronger runners. Mizuno came up with the BE.
With the numerous serious performance running shoes that Mizuno already have, why come up with another shoe? what’s the difference with the BE compared to other footwear made by Mizuno?
To give runners an idea on what and why the Mizuno Be was created and designed for, Master Sports Corporation, invited running bloggers to a by-invite-only event to give the running community a heads up before the release of the Be.
Team Endure was there with other Mizuno brand ambassadors such as Anton del Rosario of the Philippine Azkals, Podcast running sensations Running Wild with Coach Ige Lopez. Coach Patrick Joson was also there, together with the graduates of the Jumpstart Movement who went to the Osaka Marathon.
and Commish Rico Villanueva’s “sexy” answer which earned him the hug from segment host Anton del Rosario.
How does it work?
(from Mizuno’s official site)